Environmental, Social and Governance (ESG)
ESG stands for Environmental, Social, and Governance. It refers to the three key factors used to measure the sustainability and societal impact of an organization and create a framework for activities.
Environmental: This aspect focuses on how a company performs as a steward for the planet. For Extra MSA Group it captures our response to climate change and greenhouse gas emissions, the loss of biodiversity and nature, pollution, and the use of natural resources.
Social: This aspect examines how a company manages relationships with employees, suppliers, customers, and the communities where it operates. It includes issues like diversity, equality and inclusion, working conditions, health and safety, and employee and community engagement.
Governance: This aspect looks at the internal system of practices, controls, and procedures a company adopts to govern itself, make effective decisions, comply with the law, and meet the needs of external stakeholders. It includes elements like bribery and corruption, board composition, executive compensation, cyber security and privacy controls.
Our ESG Strategy
ENERGISING JOURNEYS
Giving our customers the energy to continue their journey
Electric Vehicle Charging
Customer Wellbeing
Operational Waste
EMPOWERING PEOPLE
Growing the talents and skills of our people and communities
Health and Safety
Education and Employment
Workplace Culture
NEUTRALISING CLIMATE CHANGE
Building and operating places with a positive environmental impact
Operational Carbon
Embodied Carbon
Nature
Giving our customers the energy to continue their journey.
>Electric Vehicle Charging
>Customer Wellbeing
>Operational Waste
Growing the talents and skills of our people and communities.
>Health and Safety
>Skills and Employment
>Workplace Culture
Building and operating places with a positive environmental impact.
>Operational Carbon
>Embodied Carbon
>Nature
Acting Responsibly
Targets and Case Studies
Electric Vehicles Charging
Deliver our first eHGV charging hubs
All company leased and owned vehicles to be fully electric by 2027
Customer Wellbeing
Operational Waste
All waste to be diverted from landfill
Health and Safety
Improve the accessibility features using an inclusive design approach
Education and Employment
Create new employment opportunities in the local communities
Workplace Culture

At Extra, the health and safety of our employees, users and supply chain is paramount to us. Our goal is always to have zero serious accidents and fatalities at our service areas. Extra has undergone

The expansion of our services and sustainability initiatives has had a profound economic impact on the local communities we serve. We want our motorway service areas to deliver long-term social value to the local communities

Extra service areas provide a space to everyone, regardless of background and characteristics. We have set ourselves high standards when it comes to accessibility, and we listen to customer feedback to make our sites welcoming
Operational Carbon
Achieve a 35% reduction in energy consumption by 2030 from a 2023 base year
Embodied Carbon
Nature
Use nature-based solutions to deliver climate resilience and ecological engagements across existing service areas

The UK built environment is directly responsible for 25% of UK emissions. For Extra MSA, operational carbon represents our largest contribution to greenhouse gas emissions across our full value chain. Our aim is to reduce

Embodied carbon from the construction and refurbishment of buildings currently makes up 20% of UK built environment emissions. Most embodied carbon emissions in construction are produced by concrete and steel, which are core components for

Leeds Skelton Lake services was developed in 2020. The site is located next to a bird sanctuary therefore required a biodiversity strategy to limit impact on these habitats.
Our Material ESG Issues
In 2024, we undertook a double materiality assessment to identify what our material ESG themes are. This allows us to focus on where to amplify our sustainability efforts.
Environmental / Social Impact
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Negligible Financial Impact
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Moderate Financial Impact
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Significant Financial Impact
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Major Financial Impact
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Negligible
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Security-related Impacts
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Responsible Marketing
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Moderate
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Flood Risk Noise Pollution Water Pollution Development Waste Whistleblowing Protection
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Operational Waste Extreme Heat Contaminated Land Water Withdrawals Water Discharges
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Water consumption Lobbying activities
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Significant
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Forced Labour Child Labour Corruption and Bribery
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Air Quality Habitat Loss Landscape Fragmentation Employee Diversity Gender Equality Cyber Security
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Energy Loss of Grasslands Resource Use Value Chain Training and Skills
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Corporate Culture
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Major
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Value Chain Health and Safety
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Employee Health and Safety User Health and Safety
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Electric Vehicles Community Employment
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2024 Highlights
Energising Journeys
Electric Vehicle Charging
Reach 298 ultra-rapid charging bays by 2027
2024 Progress
As of 2024, there were a total of 60 ultra-rapid points in operation across 8 service stations which each have a charging capacity of 350 kW. There are a further 15 rapid charging points which are capable of charging at up to 60 kW.
Infrastructure works commenced in 2024 to expand the charging capabilities to 24 ultra-rapid points across 4 sites and will be operational in 2025.
Deliver our first eHGV charging hubs
Two eHGV charging hubs are on-track to be operational by 2027.
All company vehicles to be fully electric by 2027
18% of company vehicles were fully electric as of 2024, an increase from 0% in 2023.
Customer Wellbeing
All service areas (over 3,500 sq meters) will meet our minimum wellbeing features:
- Activity and dog walking trails
- Outdoor children’s play areas
- Drinking water accessibility
- Exemplary hygiene standards
- Eco-friendly cleaning products
- Air Monitoring & action plans
2024 Progress
Nature trails, outdoor children’s play areas and drinking water accessibility is provided at all service areas over the threshold of 3,500 sq meters.
As a result of a review into cleaning products in 2024, it is now company policy that all cleaning products are nature-based and non-toxic. This changed was applied in 2024.
Indoor air monitoring equipment was installed at Beaconsfield services which is connected to the building management system to maintain healthy air quality levels in the amenity building. The air quality monitoring is being extended to other service areas in 2025.
Operational Waste
Achieve 100% in the zero-waste index by 2030 (1.5-degree change trajectory)
2024 Progress
The Reconomy Zero Waste Index score increased from 28% in 2023 to 48% in 2024.
Achieve 75% recycling and reuse rates by 2030
Reuse and recycling rates increased from 20% in 2023 to 35% in 2024.
The success has been attributed to better recycling facilities, tenant engagement and front-of-house waste segregation procedures at Beaconsfield services.
Additionally, since ‘Too Good To Go’ was launched on Extra MSA sites, 70,810 meals have been avoided from waste saving 191 Tonnes of CO2.
Remaining 25% of waste converted to energy
All non-recycled waste was sent to energy-from-waste facilities in 2024, resulting in 100% of waste being diverted from landfill.
Empowering People
Health and Safety
Zero serious accidents across our employees, users and supply chain
2024 Progress
In 2024 the company had an employee accident frequency rate of 0.52. There was one employee accident in the reporting year which was not reportable under Riddor to the health and safety executive.
Over 25 million people visited Extra service areas in 2024, therefore customer accidents are inevitable. Through Extra’s proactive approach to risk management, Extra MSA Group were deemed not liable for all accidents which occurred.
There was no accidents to contractors in 2024.
All service areas are to have excellent accessibility features, certified by third party specialist
Extra MSA are continually assessing ways in which accessibility can be improved across its service areas.
In 2024, toilet refurbishments were completed at Blackburn (full refurbishment), Cobham and Beaconsfield (part refurbishment) which adhered to Extra MSA Group’s standard for accessibility features including ambulant and accessible toilets, baby changing places and stoma shelves.
Education and Employment
Generate social value in the areas we operate
- Reach over 1,000 students through our green skills education programs, targeting areas of high inequality
- Create new employment opportunities for local communities
2024 Progress
113 students have participated in our green skills programs, comprising of 3 days since the program was launched in 2023.
A new green skills program was launched in 2024 focussing on Electric Vehicle charging experience and 27 key stage 4 students participated in the day at Leeds Skelton Lake in July, which finished with the students presenting their concepts on improving electric vehicle customer satisfaction to a panel of experts.
20 new employees joined the business in 2024, representing an organic growth of 8%
Workplace Culture
Launch new company values and create a positive workplace culture
-Create a culture of belonging by fostering a welcoming and respectful workplace
-Promote health and wellness in the workplace
-Increase transparency and engagement with the workforce
2024 Progress
The new vision and values were launched to the business in 2024. Various sessions were held with key stakeholders in the creation of the values, including at the Employee Voice Group, which held its first session in November.
An employee satisfaction survey was undertaken with a response rate of 77%. This will serve as a baseline to measure improvements across each of the workplace culture objectives.
Neutralising Climate Change
Operational Carbon
Reduce Scope 1+2 absolute emissions by 42% by 2030 from a 2023 baseline, and be Net Zero by 2040
2024 Progress
Absolute scope 1 and 2 carbon emissions reduced by 5.8% (market-based) and 5.9% (location-based) against 2023, placing the company on track to achieve the 2030 target of 42%.
The reduction is attributed to a 4% reduction in landlord gas consumption, 5% reduction in landlord electricity, and reductions in propane and refrigeration leakage.
Key energy efficiency initiatives completed in the year included energy efficient air handling unit motor replacements at Cambridge and Peterborough, and new Building Management Systems across three sites.
Reduce in-use operational GHG emissions by 52% per m2 by 2030, from a 2023 base year
Tenant energy visibility was increased from 25% in 2023 to 75% in 2024, providing greater understanding of tenant energy use and areas for collaboration. A site survey of fluorinated gases was completed for all tenant responsible heating, cooling and refrigeration equipment. Due to the lack of tenant energy data in 2023 an accurate comparison between years is not possible.
Embodied Carbon
Reduce upfront embodied GHG emissions
2024 Progress
A life cycle assessment was completed for Warrington services which is due to start construction in 2025.
Low carbon modelling has been undertaken to inform an embodied carbon reduction strategy, which will be finalised once the general contractor is appointed in 2025.
No new fossil fuel equipment across landlord and tenant areas
No new fossil fuel equipment was installed in 2024.
All tenant fit-outs are required to be fully electric with a ban on fossil fuel equipment introduced in 2024.
Further progress has been made in 2024 to remove gas consuming equipment across several tenant brands – in line with their own carbon strategy.
Biodiversity
2024 Progress
Warrington services, due to start in 2025, is expected to deliver habitat gains of 19.9%, 17.9% watercourses gain and 205% hedgerows gain, outperforming the 15% target.
The biodiversity strategy includes the diversion of the Brook river, and the conservation of peatland, both being major contributors to the biodiversity enhancements.
Deliver nature-based solutions to build climate resilience and ecological enhancements, across the existing sites
Following a green skills Ecology Day in October 2024 which involved 29 year 6 students presenting ideas for ecological enhancement, we brought their ideas to life by installing a bug hotel and a duck house at Cobham services. These initiatives have added valuable habitats for the local wildlife we nurture on our sites.
Other Stories

Extra MSA Group is honoured to sponsor the 2024 British Transplant Games for the third consecutive year, showcasing our continued support for this remarkable event.
Since its inception in 1978 by the charity Transplant Sport, the British Transplant Games have played a pivotal role in highlighting the critical need for increased registrations on the NHS Organ Donation Register. This thrilling event not only raises awareness about the importance of organ donation but also promotes open discussions among patients and their families about the transformative impact organ donation can have on lives.

Proud partners of the National Littering Campaign Keep It, Bin it!
The ‘Keep it, Bin it’ campaign is a bold statement of intent to tackle the scourge of littering. Littering is antisocial and unacceptable. It plagues our environment and poisons our wildlife. We know we won’t achieve this ambition by working alone.