Our comprehensive recycling programme stands as a hallmark of our dedication to environmental conservation. At Extra we care deeply about the impacts waste has on the environment and society, that’s why we have challenged ourselves to tackle this difficult and often ignored issue. We have a target to achieve 100% in the Zero Waste Index by 2030. To meet this target, we must influence how our customers and supply chain behave.
In 2023, we created a working team with key stakeholders to improve our waste practices. Following successful trials of our new back-of-house recycling areas, we have updated our waste facilities across our motorway service areas. The purpose of the new facilities is to incentivise recycling by making it easier for our employees and supply chain. We have also introduced scheduled monthly waste collection services, including specialist paper cup recycling which is now segregated.
With these changes coming into effect, we have increased our recycling rates from 13% in 2022 to 30% in the first half of 2024. We also launched a new Microsoft Power BI platform to monitor progress against our zero waste index target and identify areas for improvement.