Extra MSA teams up with Ahead Partnership to spark youth excitement on future of EV charging
Last week, we welcomed 27 Year 9 students from Mount St Mary’s to our Leeds Skelton Lake services, inviting them to take part in an interactive insights day to engage them around the critical role of EV charging in the transition to Net Zero.
This brand-new programme, designed by ESG specialist Ahead Partnership, allowed students to meet our senior representatives and partners such as IONITY and Gridserve, to understand the barriers and opportunities that EV charging presents. They then participated in a design challenge focused on improving the customer experience for EV drivers at Motorway Service Areas (MSAs).
The young participants presented their findings to a panel of industry experts, and were also given the opportunity to network with them to find out more about the career opportunities offered by the sector and the various routes to entry on offer.
Extra MSA and Ahead Partnership aim to creating a lasting impact by inspiring the next generation of leaders who will drive innovation and sustainability in the transportation sector. This collaboration underscores the importance of investing in youth education and engagement to ensure a brighter, more sustainable future for all.
Tom Dobson, CEO at Extra MSA, said: “Through our work with Ahead Partnership, we are able to meaningfully engage with young people in the communities local to us, helping to inform and inspire them about the many opportunities that our industry presents to them.
“We look forward to continuing to collaborate with Ahead Partnership, as our work together forms a central part of our ESG ambitions, and our commitment to creating sustainable, accessible and welcoming rest stops for all to enjoy.”
Megan Lipp, Head of Growth at Ahead Partnership, said: “This programme is a fantastic opportunity to bring young people into the conversation around sustainable transportation. It’s so important that young people feel as though their ideas can make a tangible impact on real-world issues such as transportation, helping to drive forward sustainable solutions, so a big thank you to all who volunteered and helped to inspire confidence and creativity.”