We are proud to announce details of our latest investment into continually improving our customer experience, in an effort to maintain our status as the UK’s number one motorway services provider. We have recently partnered with software giant ‘Reputation,’ to better monitor, manage and implement customer insights back into the business.
This enables us to streamline our lines of communication between leaders in the business and our customer base through generating of analytics and data-led insights that will prove game-changing for the future of Extra. The partnership allows us to better identify existing strengths in the company, and respond more efficiently and promptly to our customers’ needs.
This move marks another investment into our growing bank of online resources, following the recent development of our new website and the launch of our first Facebook page. This is part of our commitment to broadening our virtual reach and enhancing accessibility for all users. Customers now have the opportunity to have their say and get involved in the future of the business in both the short- and long-term.
Tom Dobson, CEO of Extra MSA, said:
“Partnering with Reputation has opened up significant opportunities for the business. We now have a variety of avenues to better connect with our customers, to actively listen, to respond to their needs, and to implement their much-valued feedback into our everyday ways of working and wider business practices.
“Customer satisfaction is crucial to every decision we make and this investment marks a key step in our commitment to delivering this. We will continue to be guided by customer insights in our work and invest in a better future business for us all.”
Anthony Gaskell, Managing Director at Reputation EMEA, said:
“We are so pleased to see Extra MSA beginning their journey with Reputation, as part of their commitment to customer feedback and in support of their future brand. The insights that our software presents will provide clear direction as to the wants and needs of Extra’s customer base – and we are excited to support the business in their efforts to facilitate these.”