Following changes to The Highway Code that came into effect across Great Britain on 29 January, THINK! has launched a two-phase communications drive.
The campaign aims to improve road safety for people walking, cycling and horse riding. Encouraging all road users to ‘Travel like you know them’.
By offering a snapshot into the lives of every day road users, we want to help people see more than vehicles on the road. The campaign aims to help all road users better understand each other and encourage positive behaviours to help keep everyone safe on the road.
The campaign wants to raise awareness of key changes to the Highway Code guidance including giving way to pedestrians waiting to cross at junctions, cycling in the centre of the lane, passing distances and the Dutch reach.
The campaign speaks to everyone who uses the road, with a focus on those who have a greater responsibility to reduce the risk that they may pose to others.